Factors Influencing the Demand for Aftermarket Services
Ladda ner
Typ
Examensarbete för masterexamen
Program
Management and economics of innovation (MPMEI), MSc
Publicerad
2022
Författare
Jonsson, Malin
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The trend for sustainability and circular economy are currently changing the clothing and apparel
industry. By implementing business models profiting on the reusage phase of the products, circularity
and business growth can be combined. But in order to succeed with this, the services provided in the
aftermarket must be based on the demands from customers. This study investigates which factors
influences the demand for aftermarket services in the clothing and apparel industry. This was
investigated through a survey sent out to general consumers of shoes and the customers of the company
Icebug’s high quality grip shoes. The results showed that there is a general reluctance towards using
shoes second-hand, and six factors could be derived as to why; preference for hygiene and comfort,
transparency of the user chain, preference for owning the shoes, frequency of usage, area of usage and
the cost of the service. The thesis discusses how these factors influence the demand for aftermarket
services, and are developed around the case company Icebug’s operations. The study hence contributes
both empirically and in practice, through the implication for practitioners.
Beskrivning
Ämne/nyckelord
Circular Economy , Aftermarket Services , Business Model development , Clothing and Apparel Industry , the shoe market , reusage of shoes , customer demand