Innovative Solutions in Last Mile Logistics Assessment of the Feasibility of Large Retailers to Implement Crowdshipping
Publicerad
Författare
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The surge in online shopping, fueled by advancements in technology and recent global events like the
COVID-19 pandemic, has drastically changed how consumers shop. With the rise in demand for fast and
sustainable deliveries, retailers are exploring new solutions, such as crowdshipping. While previous
research has focused on optimizing crowdshipping operations and understanding why people participate,
there's still a gap in understanding how feasible and practical it is for retailers. This study dives into
crowdshipping's potential for retailers to improve their delivery strategies while being environmentally
conscious. Through a mix of research methods, including a literature review, interviews and a case study
with IKEA, we found that while crowdshipping can cut costs and reduce environmental impact, it's tricky to
implement in a way that doesn't create more delivery trips. A retailer looking to utilize crowdshipping to
improve challenges of last mile related activities must identify the strategy that leverages the benefits of
crowdshipping whilst mitigating the risks and downfalls, which depends on the company’s resources and
capabilities, as well as the conditions in the market environment. This study sheds light on the real-world
challenges and opportunities of crowdshipping for retailers, providing valuable insights for improving
delivery logistics in today's fast-paced e-commerce world.
Beskrivning
Ämne/nyckelord
Crowdshipping, Last-Mile Logistics, E-Commerce, Retail Solutions, Implementation Strategy