Capturing Existing Innovation in an Incumbent Firm A Refined Entrepreneurial Methodology

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dc.contributor.authorEkstedt, Johan
dc.contributor.authorRichardsson, Niklas
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T14:48:01Z
dc.date.available2019-07-03T14:48:01Z
dc.date.issued2018
dc.description.abstractDuring recent years, entrepreneurship is looked differently upon by researchers. Consensus is starting to form that entrepreneurship is not as much a personal trait as it is a methodology (Blank, 2005; Ries, 2011; Furr & Dyer, 2014). Corporations have at the same time discovered that they are facing problems when trying to adapt their organizations to an environment where technological breakthroughs appear at a higher rate than ever before. The answer may be corporate entrepreneurship, but entrepreneurial methods needs to be adapted to incumbent firms to enable them to keep innovating effectively (Furr & Dyer, 2014). Several methodologies have been developed to cater this need (Ries, 2011; Furr & Dyer, 2014) and this study explores how entrepreneurial methods function within incumbent firms and we propose a refined methodology for organizations who want to enter new product markets with existing products. Most companies are supposed to have smart and creative people working for them and sometimes one or more of them will come up with an idea for an existing product which they believe have larger potential than what it is currently used for. This is believed to be an under-researched case in academia, as most entrepreneurial methods assume that the entrepreneur merely has an idea that will solve a specific problem (Blank, 2005; Ries, 2011; Eisenmann, Ries & Dillard, 2011). The study results in two conclusions, partly a framework that is developed by refining existing entrepreneurial methods, and partly how business development teams, using this framework, should work with a level of autonomy from the day-to-day operations. The conclusions build upon already established theories and methods like Customer Development (Blank, 2007; Blank & Dorf, 2012), The Lean Startup (Ries, 2011), Innovator’s Method (Furr & Dyer, 2014), Hypothesis-Driven Entrepreneurship (Eisenmann, Ries & Dillard, 2011), Effectuation (Sarasvathy, 2001a; Sarasvathy, 2001b) and Innovation Units (Burgelman, 1984), and adds three pre-steps to Hypothesis-Driven Entrepreneurship. These steps allow companies to find, explore and develop a business model for an already existing product, i.e. capture existing innovation.
dc.identifier.urihttps://hdl.handle.net/20.500.12380/255383
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden
dc.setspec.uppsokTechnology
dc.subjectInnovation och entreprenörskap (nyttiggörande)
dc.subjectAnnan teknik
dc.subjectÖvrig annan teknik
dc.subjectInnovation & Entrepreneurship
dc.subjectOther Engineering and Technologies
dc.subjectOther Engineering and Technologies not elsewhere specified
dc.titleCapturing Existing Innovation in an Incumbent Firm A Refined Entrepreneurial Methodology
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
local.programmeManagement and economics of innovation (MPMEI), MSc
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