Factors influencing corporate office relocation A comparison of three Gothenburg business districts
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Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
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Sammanfattning
The development of a city requires the creation of appealing alternatives to the central business
district (CBD). This thesis aims to explore why office-based companies choose to move from
one location to another. Based on a literature review of factors that influence the decision of
companies to relocate, 13 interviews with rental brokers, property owners and tenants have
been conducted. These interviews have been held with managers from companies located in
the Gothenburg CBD and two emerging office districts, Masthuggskajen and Gårda. The
interviews provide insights into the decision-making process of companies and the practical
challenges and considerations involved in a move. Findings indicate that companies may move
for primarily three reasons: employer branding, facility improvements and location. The critical
factor in the choice of an office is the location, but the definition of a good location varies
depending on the company’s specific needs and values. The pandemic has affected
companies´ needs, to prioritize factors such as comfort and services to a higher extent. Thus,
the focus on work-life balance is valued among the employees. Furthermore, the study shows
that the property owners focus on creating buildings with a “concept” that offers a broad range
of services and facilities beyond the traditional office to fulfil the needs of the tenants. Although
the companies stated that the cost is a decisive factor when relocating, it is not the most
important one. Companies are willing to pay premium rent to get a modern and unique office.
Beskrivning
Ämne/nyckelord
CBD alternatives, city development, decision-making process, employer branding, office relocation, remote work, skilled workforce