Barriers to Innovation: Adoption and Diffusion of Wireless Charging and Electric Taxis An in-depth Analysis of the Adoption Barriers & Diffusion for Electric Taxis & Wireless Charging Technology

Abstract

The transition to electrification in the transport sector is crucial to mitigating environmental challenges, especially greenhouse gas emissions. This master's thesis examines the adoption and diffusion of wireless charging technology and electric taxis in urban environments, with a focus on Gothenburg's Green City Zone. The research addresses two primary questions: How do the challenges faced by electric taxi fleets in the past compare to the current challenges these fleets face with integrated 43kW wireless charging? And how do these barriers affect the adoption and diffusion of electric taxis and wireless charging? Data were collected through qualitative interviews with taxi drivers and stakeholders, supplemented by quantitative analysis of charging behaviours. The theoretical framework includes the Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, the Diffusion of Innovations Theory, and ADKAR which provide insights into user acceptance and technology diffusion. The results demonstrate that while wireless charging and electric taxis can offer significant operational and environmental benefits, their widespread adoption is hampered by several interconnected barriers. Addressing these barriers holistically is crucial for the broader adoption and integration of electric taxis and wireless charging into urban transportation systems. Future research should focus on mass deployment of wireless chargers, investigating scalability, economic feasibility and impact on the power grid to facilitate wider urban implementation. This study contributes to the understanding of the integration of advanced technologies in sustainable urban mobility and offers practical insights for policymakers and industry stakeholders. Keywords: