Supply Chain Market Study on Business Intelligence Technologies:With an emphasis on Big Data Management in Ocean Freight Transportation

Abstract

In the last two decades, with the developing technology, data science and the useful tools of data science have started to be used more frequently in the business world. The benefits of BI tools such as real-time visibility, track and trace, route optimization, rate benchmarking and forecasting in processing acquired data could not be overlooked among these developments. Especially in the shipping industry, the need for these BI tools has increased considerably to determine the unpredictable freight prices, customer demand amounts, and the direction of trade flow. This thesis shows, it was concluded that BI tools are very useful for decision making, increasing efficiency, visualization, and optimization for the transportation industry. Obtaining information based on a quantitative approach was supported with the qualitative approach through the survey, in this context, the importance of Business Intelligence was emphasized for how Big Data can be used and to extract the necessary data from it. In line with the findings obtained, the use of Big Data and the place of Business Intelligence were evaluated throughout this research, while the supply chain, which has an impact on every aspect of our lives, benefits from the cutting-edge developments.