Business Models for Commercial Aerospace Batteries A case-study of Heart Aerospace, a reserve-hybrid electric aircraft manufacturer
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Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
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This master thesis analyzes various business models for aerospace batteries and
evaluates their compatibility with long-term strategy, risk tolerance, market fit, and
financial implications. The study aimed to identify the business model most suited for a
new entrant in the commercial aerospace industry by investigating the activities and costs
introduced in the industry as a result of electrification, and the strategic and financial
implications of aerospace battery business models. The research methodology included
an analysis of four pre-selected business models, an industry analysis to gain insights into
the broader market dynamics and trends, an internal analysis to evaluate the alignment
of Heart Aerospace’s long-term strategy with the selected business models, and a
thorough financial analysis to assess the economic viability and potential outcomes of
each model. The findings indicate that all models have their advantages and
disadvantages. However, a strategic partnership or joint venture (JV) business model had
the strongest mix of net present value, internal rate of return, risk-sharing, and retention
of strategic control of the battery business. The business model structure was supported
by the literature, allowing airlines to fully focus on their core business by outsourcing
battery operations. Reviewing the industry key success factors, Heart Aerospace must
have a value proposition that offers low and predictable operational costs for airlines and
maintain strategic control of the battery aftermarket to attain a sustainable competitive
advantage. Overall, the study's results provide valuable insights for new entrants in the
commercial aerospace industry, by mapping advantages and disadvantages of different
business models and identifying challenges and ways to mitigate them.
Keywords: business models, service management, aerospace batteries, electrification of aviation,
sustainable competitive advantage
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business models, service management, aerospace batteries, electrification of aviation, sustainable competitive advantage