Understanding AI Adoption in Onshore Maritime Logistics in Sweden

Abstract

The maritime logistics industry is experiencing digital transformation and integrating AI technologies into its onshore operations. This research aims to understand the strategic AI implementation to boost maritime logistics sustainability while improving operational efficiency and regulatory adherence. The research took place at Chalmers University of Technology using three Gothenburg region companies, including a global container shipping firm, a Swedish ship management company, and a port, while obtaining input from an AI researcher. The research combines semi-structured interviews to study AI applications in route optimization and predictive maintenance, as well as ESG documentation and cybersecurity. The research shows that AI provides better performance and compliance, but its adoption faces barriers from cultural resistance and unclear regulations, and cybersecurity limitations. The study reveals that organizational learning, together with leadership engagement, serves as an essential factor for achieving successful AI implementation.