From Products to Services A framework for Developing a Servitization Business Model in the Textile Industry
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Författare
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
Tidskriftstitel
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Volymtitel
Utgivare
Sammanfattning
Companies can become more sustainable by adopting a servitization based business model
which is circular rather than linear. When ownership of the product remains with the
producer, incentives to create a high-quality product with a long lifetime is generated, hence
the product can be rented out several times and therefore become a part of the circular
economy. The purpose of this thesis is to evaluate different business models of rental based
companies which are and are not operating to date. This will be done through the business
model canvas framework in order to identify specific inputs which have positive and negative
impacts. One conclusion drawn from the research is that the combination of narrow
customer segments and monthly subscription-based revenue streams are not a successful
practice when it comes to the B2C segment. Another interesting finding is that even though
the unsuccessful companies are no longer in operation, their social media platforms have
been constantly growing, thus showing an increased demand for different types of rental
services within the textile industry. To come to these findings and conclusions this thesis has
used a research methodology mainly based on qualitative research in order to collect data
and information to evaluate and assess different approaches used by companies in the
servitization business. The qualitative research conducted was based on semi-structured
interviews in order to understand the current state of the market, demand and feasibility of a
servitization/rental business model according to the business model canvas.
Beskrivning
Ämne/nyckelord
Circularity, Servitization, Textile, Sourcing, Business Model Canvas