Opening up for Thought Leadership

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dc.contributor.authorEkelund, Lena
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T12:16:54Z
dc.date.available2019-07-03T12:16:54Z
dc.date.issued2008
dc.description.abstractThis dissertation proposes a definition for thought leadership and research is based on first hand experiences from within Volvo Cars' YCC project, a project only amnned with women in leading roles, observational studies, and semi-structured interviews conducted during and after the project with team-members, managers and key partners. Playing Chinese Whispers is in a way what happens in any regular car project at any given automotive company today. The process flow for customer demands i.e. market input to make a full circle to the next generation cars completed and reaching the awaiting customers not only involves a multitude of players in the circle, garbling the message, it also is a procrastinate process altering the original message even further, a process valid for most industries. Valuedriven development, trust and collaboration together with co-creation and peer recognition propose enabling for thought leadership.
dc.identifier.urihttps://hdl.handle.net/20.500.12380/103690
dc.language.isoeng
dc.setspec.uppsokTechnology
dc.subjectIndustriell teknik och ekonomi
dc.subjectTeknik och social förändring
dc.subjectIndustrial engineering and economy
dc.subjectTechnology and social change
dc.titleOpening up for Thought Leadership
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
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