Investigating Loading Capabilities for Sofas and Armchairs for Domestic Use - A case study at a furniture manufacturer

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dc.contributor.authorGuzman Chavez, Herbert
dc.contributor.authorRasmusson, Martin
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T14:48:04Z
dc.date.available2019-07-03T14:48:04Z
dc.date.issued2018
dc.description.abstractToday information about loading capabilities of sofas and armchairs seems to be valuable to customer. Customers have requested this information for a period now and this has brought forward a discussion within company F, which is a Swedish furniture manufacture, regarding how one can choose loading capabilities for sofas and armchairs. Furthermore, how one can communicate the chosen loading capabilities to create value to customers. The research in this study has been focusing on understanding what kind of value that information about loading capabilities can create to customers and how a furniture manufacturer can choose and communicate loading capabilities of sofas and armchairs to create value to customers. This have been done by performing a case study at company F with several research methods in order to collect both quantitative and qualitative data. The research methods that were used in this study were: semi-structured interviews, structured observations, self-completion questionnaires, simplified competitor benchmarking, risk analysis and literature review. The findings in this study have shown that customers can value information about loading capabilities. This is because the information either provides customers with a comfort of safety that the sofa or armchair will not break down during usage or can be used as a mean to compare different sofas or armchairs. But the information might also cause negative or no value to customers. Furthermore, the findings also show that there are serval factors which need to be taken into consideration if a furniture manufacturer decides to choose and communicate loading capabilities of sofas and armchairs. The most important factor to highlight is that currently there is no practical way of truly verifying a loading capability of a sofa or an armchair, which means it needs to be carefully considered how loading capabilities should be communicated to customers in order to not provide any misleading information to them.
dc.identifier.urihttps://hdl.handle.net/20.500.12380/255388
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2018:073
dc.setspec.uppsokTechnology
dc.subjectÖvrig industriell teknik och ekonomi
dc.subjectHållbar utveckling
dc.subjectInnovation och entreprenörskap (nyttiggörande)
dc.subjectTransport
dc.subjectOther industrial engineering and economics
dc.subjectSustainable Development
dc.subjectInnovation & Entrepreneurship
dc.subjectTransport
dc.titleInvestigating Loading Capabilities for Sofas and Armchairs for Domestic Use - A case study at a furniture manufacturer
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
local.programmeQuality and operations management (MPQOM), MSc
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