Business strategy for seamless charging of BEVs
| dc.contributor.author | Ascard, Nicole | |
| dc.contributor.author | Wingö, Sara | |
| dc.contributor.department | Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation | sv |
| dc.contributor.examiner | Lösten, Hans | |
| dc.contributor.supervisor | Löfsten, Hans | |
| dc.date.accessioned | 2020-06-22T10:03:35Z | |
| dc.date.available | 2020-06-22T10:03:35Z | |
| dc.date.issued | 2020 | sv |
| dc.date.submitted | 2019 | |
| dc.description.abstract | All industries changes and evolves overtime ,where the automotive industry is no exception. Stricter emission regulations,together with technological trends influ- ences both the business situation and the quest forcompetitiv eadvantage.The thesis aims to bring insights for creating a business strategy fo rseamless charging of BEVs,by investigating how automotive actors can gain competitiveness by enabling charging infrastructure.To answer there search question,the threed ifferent areas of understanding the industry,understanding th eusers,and understanding the EV business ecosystem was exploredii n this masterthesis. The theoretical framework builds upon literature of industrial transformation,dif- fusion, and businessmodels.The thesis had a qualitativ eresearch approach with 22 semi-structured interviews,with carefully selected actors within the EV business ecosystem. The empirical data shows amixofopinions from the differentactors and the data was sorted and structured into the following sections:Actorviews on BEVs,Charging and Charging Infrastructure,Actor’s Way of Working regarding Electromobility,Collaboration between Actors,Sustainability and Actor Views on the Future.Charging infrastructure can beviewed as a complement to cars,increas- ing the value of cars. The analysis is divided into the afore mentionedt hree areas.Understandingt he industry is related to diffusion of EVs,chargingin frastructure and differences be- tween charging infrastructure and gasstations.Understanding the user implies exploring the consumer perspective,where charge anxiety,range anxiety and price concerns were touched upon.The third area of thea nalys is explore the business perspective of chargingi nfrastructure,where the EVbusiness ecosystem is linked to the economics of charging infrastructure,its relation to sustainability and the responsible actor in the EVbusiness ecosystem.By managing change,afirm can gain competitiveness which together with business model fo rcharging infrastructure is further explored in the discussion. This study was performed in collaboration with the innovationcentre CEVT,hence, their role in the ecosystem is discussed.The thesis ha smapped different stakehold- ers that are connected to charginginfrastructure and interviewed different actors to gain a deeper understanding of their roles,the EVindustry,theend-users and the EV business ecosystem they allinteractin.Chargingandcharginginfrastructure are keypartsintheindustrialtransformationoftheautomotiveindustry.Inconclu- sion, tocreateaplanforlearningandadaptingtoindustrychangesbyinnovating existing businessmodels,automotiveindustryactorscouldgaincompetitivenessby enabling ChargingInfrastructureforBEVs | sv |
| dc.identifier.coursecode | TEKX08 | sv |
| dc.identifier.uri | https://hdl.handle.net/20.500.12380/300945 | |
| dc.language.iso | eng | sv |
| dc.relation.ispartofseries | E2020_043 | sv |
| dc.setspec.uppsok | Technology | |
| dc.subject | Electric Vehicle | sv |
| dc.subject | Business Strategy | sv |
| dc.subject | Charging Infrastructure, | sv |
| dc.subject | Business Model Innovation, | sv |
| dc.subject | Diffusion | sv |
| dc.subject | Industrial Transformation, | sv |
| dc.subject | Business Ecosystem. | sv |
| dc.title | Business strategy for seamless charging of BEVs | sv |
| dc.type.degree | Examensarbete för masterexamen | sv |
| dc.type.uppsok | H | |
| local.programme | Management and economics of innovation (MPMEI), MSc |