Managing market instability Analysing Dynamic capabilities in a Medium-sized Construction Company
Publicerad
Författare
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
This research examines how a medium-sized construction company in Gothenburg
navigates market instability. Employing a qualitative interview study, the research
explores Company X’s adaptive strategies across various project stages: project
selection, tendering process, planning phase, and production. Emphasis is placed on the
dynamic capabilities framework to address market challenges and opportunities. The
findings underscore the significance of strategic project selection, precise cost
calculations, stakeholder collaboration, and early involvement of production staff in
maintaining competitiveness. Despite heightened competition and volatile material
costs, focusing on public sector projects such as schools and hospitals has proven
effective. This study concludes that for construction companies to survive and thrive in
unstable markets, they must develop and implement strategies that enhance flexibility
and promote continuous improvement. The insights provided can guide similar firms
in developing dynamic capabilities and sustain a competitive edge.
Beskrivning
Ämne/nyckelord
Dynamic capabilities, Market instability, Construction sector, Competitiveness