Understanding Digital Transformation Strategy - The case study of a large-scale construction company in Sweden

Abstract

The trend of digital transformation has influenced many industries to adopt digital technologies, construction being one of them. Most organizations have started to become interested in the new digital technologies that are available. Even though the interests in these technologies seem to be high, the development of a digital transformation strategy has been limited. It is also believed that digital technologies will impact the industries and the organizations within, shifting the way of business models and their strategies. Therefore, the purpose of this thesis is to understand the development of digital transformation strategy, understand and identify necessary actions and initiatives through digital transformation, try to find out the challenges during the development of digital transformation, and what are the senior management's responsibility and engagement to ensure that the organizations' strategy design in digitalization, transforms the companies to the future.