Motivating users to contribute with original content on social media

Abstract

Glossary Camera roll – An application used to store photos and images on a phone or tablet. Feed – A scrollable page on a social media platform, containing posts. Influencer – A certain type of user who spends a lot of time creating content on social media, often as their full-time job. Interface – A place where two systems can communicate with each other or where a person can communicate with a system. In this report interface refers to user interface, which is the way information is presented to a person. Platform – A website or app hosted by social media Post – A piece of content on a social media platform, created by a user Social media – Public or community-centred spaces online with the purpose of hosting social interactions. For the purposes of this project, it includes spaces such as Instagram, Snapchat, Facebook and X but also YouTube, Discord and Reddit. UI – Is short for User Interface and refers to the visual elements, such as buttons and icons. UX – Is short for User Experience and refers to the interaction between the user and the product.