Creating customer profiles A study at Volvo Cars Corporation identifying differences between customer types

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dc.contributor.authorEckhoff, Andreas
dc.contributor.authorNäkne, Niklas
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T14:59:10Z
dc.date.available2019-07-03T14:59:10Z
dc.date.issued2018
dc.description.abstractThe purpose of this study is to create an understanding of the differences between both the Volvo Cars fleet user-chooser and the Volvo Cars used car buyer to a general new car buyer, on different regions around the world, EMEA, APAC and Americas. This is achieved by creating customer profiles with the help of a survey investigating variables identified by the help of literature and existing market research. These variables are car characteristics, personal reasons, financing, total cost of ownership, test drive, first-time buyers and sustainability. The profiles are then compared to data found on the general new car buyer in order to identify similarities and differences between the different segments. The results from the study show that there are differences between the customers investigated on both regional and customer type-level. The data cannot support a deeper analysis of the differences, but they may serve as a basis for further research into how these differences manifest and how they impact the automotive industry and Volvo Cars. Three paths for further study are then identified on how to examine these differences on a deeper level.
dc.identifier.urihttps://hdl.handle.net/20.500.12380/256551
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2018:125
dc.setspec.uppsokTechnology
dc.subjectProduktion
dc.subjectTransport
dc.subjectÖvrig industriell teknik och ekonomi
dc.subjectProduction
dc.subjectTransport
dc.subjectOther industrial engineering and economics
dc.titleCreating customer profiles A study at Volvo Cars Corporation identifying differences between customer types
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
local.programmeSupply chain management (MPSCM), MSc
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