A case of using micro mobility for last mile deliveries in urban settings

Abstract

This thesis explores the emerging role of micro mobility solutions in facilitating last-mile deliveries within urban environments. Their potential for transformational change in urban transportation is underpinned by the rapid rise in usage of micromobility solutions both among individuals and organizations. The current research has been focused on a particular DIY delivery model, whereby customers use micromobility options to bring their purchases home. The research helps in understanding different regulatory frameworks and developments of urban mobility in cities such as Cagliari, Istanbul, Paris, London, Oxford, Copenhagen, Vienna, and Stockholm. It also focuses on low emission zones, congestion charges, and incentives for micro mobility solutions. The testing ground for Do It Yourself (DIY) delivery model was the city of Stockholm. This urban setting was compared with other cities. From such a comparison, lessons learned from the contributions that micro mobility makes to the urban setting, and how exactly IKEA can reap such benefit in that model, were obtained. According to findings, micro mobility potentially reduces congestion and emissions under supportive policy and infrastructure. This thesis gives useful recommendations for IKEA and other stakeholders on integrating micro mobility into urban logistics strategies.