Market- and customer analysis regarding wireless charging on EV’s
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Typ
Examensarbete på grundnivå
Program
Ekonomi och produktionsteknik 180 hp (högskoleingenjör)
Publicerad
2023
Författare
Hjort, Anton
Pejic, Antonio
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
EVs have existed for many years but have not become popular until a few years ago due to
the environmental benefits they offer. This has caused the EV market to recently explode in
terms of sales and it is expected to have great potential since the EU decided to ban the selling
of new ICE cars from 2035. A fast growing EV market demands good ways of charging since
this is one of the biggest obstacles when compared to traditional ICE cars. Wireless charging
is a new way of charging EVs with multiple benefits which could be the standard way of
doing it in the future. Some companies have started to develop this way of charging and pilot
projects have been conducted to try it out.
The broad aim of this study was to examine customer needs regarding wireless charging for
private customers and fleet operations, identify their readiness to understand where the
biggest potential is and what customer segment to focus on, and get a deeper understanding of
the market regarding wireless charging. All this was done on electric vehicles in the form of
passenger cars only, meaning two-wheelers and commercial vehicles were excluded. This was
done by conducting workshops, interviews, a survey, and through internet research.
In conclusion, private users were identified as having the biggest use of wireless charging
since it is key in making V2G useful and reaching its full potential. Fleet operations would
also have great benefits of wireless charging but the amount of kW that was required was on
the edge of too big and therefore the infrastructure would need to be expanded a lot to lower
this demand and enable a technical solution that is realistic. Therefore, it is believed that fleets
will have to wait longer until they will start using EVs which will be charged wirelessly.
Beskrivning
Ämne/nyckelord
EV charging , V2G , Customer needs , Market analysis , Fleet operations , Market segments