Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image

Examensarbete för masterexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/181970
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Type: Examensarbete för masterexamen
Master Thesis
Title: Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image
Authors: Kaewmanorom, Charoenporn
Keywords: Innovation och entreprenörskap (nyttiggörande);Övrig industriell teknik och ekonomi;Innovation & Entrepreneurship;Other industrial engineering and economics
Issue Date: 2013
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2013:093
URI: https://hdl.handle.net/20.500.12380/181970
Collection:Examensarbeten för masterexamen // Master Theses



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