Utveckling av Rscueds hemsida - Redesign av en hållbarhetsinriktad hemsida med fokus på optimering av användbarhet och användarupplevelse.

Abstract

Rscued is a company dedicated to reducing food waste by rescuing fruits and vegetables that would otherwise be discarded. These rescued fruits are then used to produce products such as juices, shots and smoothies. To increase product sales and spread their message, the company aims to improve the usability and user experience of their website. The purpose of this project was therefore to redesign Rscued’s website with a focus on simplified navigation, enhanced usability, an optimized shop and a stronger emphasis on their core message. To achieve the project goals, an initial theoretical evaluation was conducted using methods such as HTA, CW and PHEA. This was followed by an initial user study with participants to identify problems with the current website. Based on these evaluations, analyses were carried out, including problem descriptions and a KJ-analysis. These formed the foundation for a requirements list that guided the following redesign process. The redesign began with idea generation in the form of wireframes, which were later conceptualized using the design tool Figma. With guidance from Rscued and in alignment with the requirements list, a final website concept was developed. In the final concept, the implementation and optimization of functions and layout resulted in an improved version of Rscued’s website. In particular, five areas-homepage, product range, webshop, sustainability section and recipes were developed to create a more cohesive and user-friendly experience. The overall layout and structure including categorization and content were also enhanced to simplify navigation and improve usability. To evaluate whether the website had actually improved, a second theoretical evaluation and a second user study was made. The updated usability test provided both objective and subjective data indicating improvements, with many of the original interface problems either reduced or entirely eliminated. Together, these changes have resulted in a new interface that is more user-friendly, functional and engaging, thereby supporting and strengthening Rscued as a company.