Auto-generated Web Application for User Acquisition through SEO within Women’s Football
Typ
Examensarbete på kandidatnivå
Program
Publicerad
2019
Författare
Englund, Adam
Abdulla, Bawan
Dervisevic, Belmin
Shao, Eric
Albertsson, Gustav
Hekmatara, Robin
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Football has been around for more than a century and has gathered a large following,
creating a tremendous market for livescore applications. To gain users, companies
compete using Search Engine Optimization (SEO) and User Acquisition methods,
which are the topics of this thesis. The purpose is to explore how a livescore web
application with auto-generated content for women’s football can acquire users by
appearing on the Google search engine, as well as how users can be redirected from
the web application to download a livescore smartphone app. The web application
was developed through an iterative process and continuous improvements were made
following user feedback. The ranking on Google increased as more SEO techniques
were implemented, allowing users to find the web application. From this userbase,
the web application was able to get some users to download the smartphone application. Ultimately, it was determined that more time and testing will be required
for any sure conclusions to be drawn
Beskrivning
Ämne/nyckelord
Search Engine Optimization , SEO , User Acquisition , Web Application , Women’s Football