Auto-generated Web Application for User Acquisition through SEO within Women’s Football

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dc.contributor.authorEnglund, Adam
dc.contributor.authorAbdulla, Bawan
dc.contributor.authorDervisevic, Belmin
dc.contributor.authorShao, Eric
dc.contributor.authorAlbertsson, Gustav
dc.contributor.authorHekmatara, Robin
dc.contributor.departmentChalmers tekniska högskola / Institutionen för data och informationstekniksv
dc.contributor.examinerTorgersson, Olof
dc.contributor.supervisorEvensen, Pelle
dc.contributor.supervisorRolén, Andreas
dc.date.accessioned2020-10-19T13:07:29Z
dc.date.available2020-10-19T13:07:29Z
dc.date.issued2019sv
dc.date.submitted2020
dc.description.abstractFootball has been around for more than a century and has gathered a large following, creating a tremendous market for livescore applications. To gain users, companies compete using Search Engine Optimization (SEO) and User Acquisition methods, which are the topics of this thesis. The purpose is to explore how a livescore web application with auto-generated content for women’s football can acquire users by appearing on the Google search engine, as well as how users can be redirected from the web application to download a livescore smartphone app. The web application was developed through an iterative process and continuous improvements were made following user feedback. The ranking on Google increased as more SEO techniques were implemented, allowing users to find the web application. From this userbase, the web application was able to get some users to download the smartphone application. Ultimately, it was determined that more time and testing will be required for any sure conclusions to be drawnsv
dc.identifier.coursecodeDATX02sv
dc.identifier.urihttps://hdl.handle.net/20.500.12380/301899
dc.language.isoengsv
dc.setspec.uppsokTechnology
dc.subjectSearch Engine Optimizationsv
dc.subjectSEOsv
dc.subjectUser Acquisitionsv
dc.subjectWeb Applicationsv
dc.subjectWomen’s Footballsv
dc.titleAuto-generated Web Application for User Acquisition through SEO within Women’s Footballsv
dc.type.degreeExamensarbete på kandidatnivåsv
dc.type.uppsokM2
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