Stamping as a service

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Examensarbete för masterexamen
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2020
Författare
Voksepp, Fredrik
Wigstrand, Linn
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Due to increased competition, both with regards to pricing as well as to quality, the European tool and die industry is facing challenges in terms of declining profit margins and cash flow issues. This study aims to investigate the possibility to alleviate these issues in Swedish supply chains manufacturing stamping tools for the automotive industry, through the process of servitization. Specifically, the thesis is concerned with identifying and outlining factors affecting the viability of servitization, providing customer perspectives as well as a discussion on the division of roles, responsibilities and risks within the supply chain. In order to fulfil the objectives of the thesis, a qualitative case study was performed at three participating companies, denoted as Company A, Company B and Company C. Moreover, the case study includes two customer companies providing additional servitization perspectives of tool users, denoted as Customer X and Customer Y. A theoretical framework with regards to the concept of servitization, service types, as well as the current status of their use within the industry was established, and the data collection was performed through semi-structured interviews, upon the results of which the analysis was based. The findings of the case study indicate that there are conflicting views among the actors regarding the opportunities and challenges servitization could bring to the supply chain. Further, the results suggest that the inherent characteristics of stamping tools considerably constrains the viability of servitization offerings incorporating the stamping tools themselves, and that customer demand, for this reason, is very limited. These characteristics include the high level of customisation of the tools, the lack of opportunities for remanufacturing and recycling as well as, in most cases, their significant cost in relation to the revenues of the manufacturers. In addition, there are incentive structures in place that favour the current model of stamping tool ownership within the automotive industry. However, additional services and other payment solutions are deemed more realistic to implement, why servitization is considered to be partly feasible.
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servitization,, supply chains, business model innovation,, tool and die industry, supplier relationships, automotive components,, product service systems.
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