Futuring in Circular Economy Ecosystems A case analysis of an emerging circular economy ecosystems’ current orchestration and futuring activities Master’s thesis in Management and Economics of Innovation
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Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
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Sammanfattning
This thesis explores the integration of futuring techniques in circular economy ecosystems,
specifically focusing on their role in ecosystem orchestration. It investigates the complexities and
interdependencies inherent in such ecosystems, with a detailed case study of Circular Plastic, an
emerging circular economy initiative. The research employs a qualitative research strategy with an
abductive approach. Data was collected through a mixed data collection approach, including
qualitative interviews with stakeholders and document analysis, and analyzed through thematic
analysis to examine the application and impact of futuring activities within the Circular Plastic
ecosystem. The study finds that informal futuring practices, such as vision articulation and open
discussions, are critical in the early stages of ecosystem development. These practices facilitate
alignment among stakeholders, foster collaboration, and build a shared understanding of the
ecosystem’s direction. Additionally, while formal futuring methods like scenario planning and
roadmapping offer structured frameworks for long-term planning, they are less prevalent due to
resource constraints. The findings highlight the role of futuring in achieving alignment on a joint
value proposition among ecosystem actors, which is essential for successful ecosystem
orchestration. By aligning stakeholders around a shared vision and goals, futuring practices enable
more effective collaboration and coordination. This alignment is crucial for overcoming challenges
related to value creation and distribution, ensuring that all actors benefit from their participation in
the ecosystem
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Futuring, circular economy ecosystems, ecosystem orchestration, alignment, joint value proposition