Futuring in Circular Economy Ecosystems A case analysis of an emerging circular economy ecosystems’ current orchestration and futuring activities Master’s thesis in Management and Economics of Innovation

Abstract

This thesis explores the integration of futuring techniques in circular economy ecosystems, specifically focusing on their role in ecosystem orchestration. It investigates the complexities and interdependencies inherent in such ecosystems, with a detailed case study of Circular Plastic, an emerging circular economy initiative. The research employs a qualitative research strategy with an abductive approach. Data was collected through a mixed data collection approach, including qualitative interviews with stakeholders and document analysis, and analyzed through thematic analysis to examine the application and impact of futuring activities within the Circular Plastic ecosystem. The study finds that informal futuring practices, such as vision articulation and open discussions, are critical in the early stages of ecosystem development. These practices facilitate alignment among stakeholders, foster collaboration, and build a shared understanding of the ecosystem’s direction. Additionally, while formal futuring methods like scenario planning and roadmapping offer structured frameworks for long-term planning, they are less prevalent due to resource constraints. The findings highlight the role of futuring in achieving alignment on a joint value proposition among ecosystem actors, which is essential for successful ecosystem orchestration. By aligning stakeholders around a shared vision and goals, futuring practices enable more effective collaboration and coordination. This alignment is crucial for overcoming challenges related to value creation and distribution, ensuring that all actors benefit from their participation in the ecosystem