Enhancing Environmental Sustainability in Service SMEs A Case Study of Antaros Medical

Abstract

Environmental sustainability has become increasingly significant in recent years, with organisations recognising the need to broaden their goals beyond financial considerations. The Corporate Sustainability Reporting Directive (CSRD) accelerated this trend by mandating environmental reporting. Though unlisted small and medium-sized enterprises (SMEs) were not directly subjected to the directive, they faced environmental inquiries from larger companies. Representing 99% of businesses in Europe and 60% of greenhouse gas (GHG) emissions, SMEs’ transition to environmental sustainability was essential. The aim of this study was to assess the environmental practices of a knowledge-creating service SME and the impact of its value chain, to propose a strategy for environmental sustainability change. The focus of this assessment was Antaros Medical, an SME specialising in imaging services for the life sciences sector. The aim was achieved by combining quantitative assessments using the GHG Protocol and industry benchmarking to evaluate Antaros’ environmental impact and compare it to peers, along with qualitative interactions with employees and stakeholder analysis to explore potential pathways forward. The results identified key focus areas for the company, including business travel, sustainable procurement and clinical trials. Applying a change management perspective revealed that Antaros could reduce its environmental impact by integrating environmental sustainability into its culture, gathering knowledge, aligning mission and vision, empowering employees, and reinforcing the change. Supply chain greening practices would allow the company to have an impact despite limited bargaining power, while a comprehensive environmental sustainability communication strategy could secure competitive advantages.