Development of Communication in Business Relationships between Inbound Logistics and Carriers
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Publicerad
Författare
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
In today's industrial practices, enterprises operate within complex supply chains involving
multiple stakeholders. Effective communication plays a foundational role and presents a
significant challenge that companies must actively address to achieve favorable outcomes.
Notably, the role of transportation companies has become essential in ensuring that the entire
supply chain runs smoothly. Consequently, establishing efficient communication channels
with carriers becomes imperative. Hence, the objective of this study is to extensively
investigate the communication process between an automotive company's inbound logistics
department and its carriers, both critical parts of a transport service triad, aiming to enhance
comprehension of the underlying communication structure. Furthermore, the study provides
recommendations for enhancing this communication process. To accomplish this objective,
the research utilizes a case study approach combined with an abductive methodology. The
primary data collection entails semistructured interviews, while thematic analysis is
employed to analyze the gathered data. The primary findings suggest that the case company
should concentrate on four key areas exhibiting potential for development: Frequency, Mode,
Direction, and Content. Moreover, the study proposes focusing on eliminating internal noise,
nurturing and fortifying relationships, and altering the perception of communication as a
proactive strategy for anticipating future challenges, rather than solely as a reactive response
to problems.
Beskrivning
Ämne/nyckelord
Business relationships, Communication development, Supply chain management, Transport, Transport logistics, Transport service triad