Development of Communication in Business Relationships between Inbound Logistics and Carriers

Abstract

In today's industrial practices, enterprises operate within complex supply chains involving multiple stakeholders. Effective communication plays a foundational role and presents a significant challenge that companies must actively address to achieve favorable outcomes. Notably, the role of transportation companies has become essential in ensuring that the entire supply chain runs smoothly. Consequently, establishing efficient communication channels with carriers becomes imperative. Hence, the objective of this study is to extensively investigate the communication process between an automotive company's inbound logistics department and its carriers, both critical parts of a transport service triad, aiming to enhance comprehension of the underlying communication structure. Furthermore, the study provides recommendations for enhancing this communication process. To accomplish this objective, the research utilizes a case study approach combined with an abductive methodology. The primary data collection entails semistructured interviews, while thematic analysis is employed to analyze the gathered data. The primary findings suggest that the case company should concentrate on four key areas exhibiting potential for development: Frequency, Mode, Direction, and Content. Moreover, the study proposes focusing on eliminating internal noise, nurturing and fortifying relationships, and altering the perception of communication as a proactive strategy for anticipating future challenges, rather than solely as a reactive response to problems.